China is now one of the fastest growing tech markets in the world. Nevertheless, the country is not necessarily the most attractive destination for startups tempted by the international. The vast cultural and business differences can be scary and represent barriers. Here are some tips to see more clearly, and better understand the effective levers to consider setting up your business in the land of the rising sun.
Before leaving, understand the business mentality of China
Setting up in China means above all adapting to the Chinese market, you have to be ready to change your mindset before leaving. You can
view website for additional information. Indeed, if we often hear that the consumer must be at the heart of the experience, this credo takes on its full meaning in China.
There, you have to adapt your product and service at all costs, as the market and consumer expectations are changing rapidly. In Europe, and particularly in France, there are very good entrepreneurs, but who are often very sure of what they offer. You have to know how to question the product or service that has sometimes taken years to develop, to be sure of being able to penetrate the Chinese market.
On the spot, do not be afraid of being copied
It may seem trivial, but many entrepreneurs are afraid to bring their solution to the Chinese market for fear of being copied. Once again, it is a mentality to transform. Of course you have to file patents in China. But you don't necessarily have to think first of patents, but of the market. The latter is so fast that you have to proceed by iteration, talk about your product, do tests, modify it as long as necessary. Copying is not a real problem as things evolve quickly.
You must first think about going to the market, then modify your product in a second step. In addition, Chinese consumers have embraced digital at breakneck speed. They quickly embrace cutting-edge technologies such as facial recognition, cashless payment and self-service stores. It is therefore imperative to work with partners who have an open and innovative platform with numerous APIs and SDKs around AI, IoT and Big Data.
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